DEALER SPECIFIC EXPERIENCES

SMALL SCALE - BIG RESULTS

Since 2015 Porsche has invested 160 million dollars into their two Experience Drive Centers located in Atlanta and most recently Los Angeles. The thriving brand is proving the best way to inspire sales is with the sights, sounds, and even a little fear, which no mobile device or digital platform can offer. There isn't an email blast or Facebook advertisement that is as effective as experiential marketing. When your guest leaves with new driving skills and heart-racing experiences - this drives emotion and ultimately brand loyalty and sales.

Whether your client has raced against the clock on our proprietary Time Attack skills course, slid a car sideways for the first time on a skidpad, demoed new cutting-edge active safety systems, or raced around an Autocross - beyond creating a memorable experience, your dealership and vehicle often become Monday mornings water-cooler banter. Making an unforgettable experience for one person can often touch dozens of local buyers longterm in your market. Let these conversations of the experience drive longterm traffic into your showroom.

Experiential events are the trend of the future for automotive marketing. Let us custom tailor an event around your dealership, market, budget, and desired vehicle. Nothing is more effective when it comes to driving sales than putting the steering wheel into the guests hands and their foot on the gas pedal when showcasing performance and technology. We are able to highlight dynamics, technology and active-safety unlike any standard dealership test drive.

This heart-racing guest experience and new driving skill set acquired will forever tie your brand and dealership to unforgettable memories and long-term sales. At Nucleus, we realize what it takes to work at the dealer direct level. Through creative strategy and a focused business model, we can make an impactful experiential marketing possible without a national budget.

Let adrenaline drive your sales!